Neil Williams

Tag: user needs

(I quoted this already in a recent weeknote, but I just had occasion to refer to it again. Posting it as a separate entry for easier retrieval!)

“Our founding belief is that the technology changes of the last 30 years – including the internet, smartphones, and AI – have so radically changed people’s lives that organisations have to continuously adapt to meet ever-rising expectations.

Organisations founded long before the internet was created often face the greatest cultural and business challenges in redesigning themselves around this new reality.” 

Public Digital

“No AI before you’ve fixed your IA.”

Matt Edgar, via James Higgot on BlueSky