“The biggest challenge we see is managing the gap between the high expectations of leaders and the reality of their existing tech infrastructure. We often work with organisations that have relied on the same IT systems for 20-30 years – systems understood by only a few people in the business who are probably nearing retirement! – while current leadership wants to leap straight into cutting-edge technologies like AI.
By organisations, I mean government bodies as well as large, well-established companies – especially those founded before the internet era. Right now, at Public Digital, we find we’re working with organisations that have a digital mindset but an analogue infrastructure.
The key is getting the basics right before moving on to new tech. It’s not possible to leapfrog over building those foundations.”
Emma Gawen, here