Dive into the archives.
- Government Twitter etiquette: talk but don’t follow My employer is one of a handful of UK government departments with corporate Twitter accounts. It was set up and is run by my team, with input from colleagues in press office, policy teams and ministers’ offices. It’s working out well for us and we’re keen to grow its reach. But how? We’re doing the obvious things: [...]
- Never trust a thin chef… …nor a ‘blogging expert’ who doesn’t blog. Stephen Hale, by that rationale, is a man you can trust. He has started a blog about his work as Head of Engagement, Digital Diplomacy at the FCO. And he’s done it on the Department’s corporate blogging platform, which makes this something of a first among the UK gov [...]
- Four methods and 40 free tools for listening… continued There are hundreds of tools you *could* use to monitor social media sites for discussions about your stuff. So how do you choose? In this and a previous post, I’ve rounded up 40 of the best free tools, and suggested that, despite the bewildering choice, there are only four ways of putting those tools together in [...]
- Four methods and 40 free tools for listening to online conversations All the digital media practitioners agree: listening is the starting point of any plan to harness the power of the social web. It’s how you locate the people who are already talking online about your stuff, and how you figure out the best ways to talk to them. (And, in my experience, it’s how you get [...]
- Three cheers for the DFID bloggers (or DFID Officials: Unofficial) This is far from breaking news, but I am way too impressed by the DFID bloggers to let it pass by unblogged. If you haven’t already, go check them out and add them to your reader. Things I love about this group blog include… it’s a proper group blog: individual reports that fascinate on their own but [...]
- Avoid social media mistakes: forget the technology and focus on the task Part of my job involves trying to get people enthusiastic about using social media. Another part involves trying to stop enthusiastic people using social media badly. It seems to be happening a lot lately. Some colleagues get excited about the idea of using a particular technology (let’s say: a wiki, a blog, or a social networking [...]
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