Seriously dude, WTF is social media? The NSFW presentation one year on
In one of the first ever posts on this blog I shared Marta Kagan’s ever-so-sweary slide deck, WTF is Social Media. It helped my blog get off to a pretty good start, so it would be churlish not to post the sequel…
For my money (and now I’m one year older and wiser) there’s not enough in this about the uses and benefits of social media, like crowdsourcing, floating ideas, bringing the customer inside the organisation, unmediated access to audiences, deeper and more targeted messaging. And it over-relies on those big numbers – many of which are too big to be meaningful. Social media isn’t a numbers game and, without making that explicit, there’s a risk these slides could set up false expectations about the potential reach of, for example, a single YouTube video.
But an enjoyable presentation none the less, with some much needed tough love for traditional marketers. And that Marta sure can make a good-looking and impactful slideshow!
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Hello, I'm Neil Williams. I'm a government web geek, a dad, a husband, a grower of veg, a keeper of hens and a lapsed comedy writer, roughly in that order. 
I have been saying that it is not a numbers game for years. So many clients I have seen are all about numbers and reach and I keep stressing to them that they are using an old way of thinking.