Comments on: How to read minds and influence people http://neilojwilliams.net/missioncreep/2009/how-to-read-minds-and-influence-people/ Trying to do too much at once Sun, 05 Sep 2010 21:30:56 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: WebDesignExpert.Me http://neilojwilliams.net/missioncreep/2009/how-to-read-minds-and-influence-people/comment-page-1/#comment-1538 WebDesignExpert.Me Thu, 31 Dec 2009 14:28:12 +0000 http://neilojwilliams.net/missioncreep/?p=2479#comment-1538 Use the same terminology and words in copy that your customers use - so true. Your point about 'if you have written procurement and your customers are looking for something labeled 'suppliers' they are going to get impatient and hazy and the customer delight in experience begins to vanish in the process. This is what they call 'proper microcopy'. More on Microcopy from Bokardo - social web design project is here - http://bokardo.com/archives/writing-microcopy/ I assume it is related reading for readers of this article. Nice points about usability in the McGovern seminar! Use the same terminology and words in copy that your customers use – so true. Your point about ‘if you have written procurement and your customers are looking for something labeled ‘suppliers’ they are going to get impatient and hazy and the customer delight in experience begins to vanish in the process. This is what they call ‘proper microcopy’. More on Microcopy from Bokardo – social web design project is here –

http://bokardo.com/archives/writing-microcopy/

I assume it is related reading for readers of this article. Nice points about usability in the McGovern seminar!

]]> By: Whitehall Webby http://neilojwilliams.net/missioncreep/2009/how-to-read-minds-and-influence-people/comment-page-1/#comment-1514 Whitehall Webby Mon, 07 Dec 2009 21:28:33 +0000 http://neilojwilliams.net/missioncreep/?p=2479#comment-1514 Nice, useful stuff. McGovern does have his knockers, but he does get straight to the point. Its always good to have a healthy dose of pragmatism from him. Nice, useful stuff. McGovern does have his knockers, but he does get straight to the point. Its always good to have a healthy dose of pragmatism from him.

]]>