Archive for November, 2008

Four methods and 40 free tools for listening… continued

There are hundreds of tools you *could* use to monitor social media sites for discussions about your stuff. So how do you choose? In this and a previous post, I’ve rounded up 40 of the best free tools, and suggested that, despite the bewildering choice, there are only four ways of putting those tools together [...]


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Stuff I’ve bookmarked from 30 October to 9 November

Stuff I’ve bookmarked recently… How to Change the World Using Social Media – An inspiring article on the concept of ‘social proof’ (or herd mentality) as relates to social media. Thirteen Blog Clichés – A fun article but seriously good advice to take on board yourself if you blog, and pass onto clients for corporate [...]


Four methods and 40 free tools for listening to online conversations

All the digital media practitioners agree: listening is the starting point of any plan to harness the power of the social web. It’s how you locate the people who are already talking online about your stuff, and how you figure out the best ways to talk to them. (And, in my experience, it’s how you [...]


Some of my best friends…

are record-breaking Zombies.