Corporate Twitter (cartoon)
Familiar?
Source. Via Spaghetti Testing.
Fantasy CMS for government
The good doctor’s brilliant piece on the tyranny of content management systems has spurred me on to write this post I’ve been contemplating for a while, about my own frustrations with WCMS software and what an ideal platform for government websites might be capable of right out of the box.
Having been close to the requirements spec, procurement, implementation and testing of a couple of CMS-based websites in government in recent years, and used a dozen or so CMSs before that, I am consistently astonished by the (to my mind) fundamental things some of the big name platforms struggle to do, and the lack of features to help organisations manage website content as opposed to just publish it. And I feel that if any industry needs to innovate, it’s this one.
A quick blog search suggests I’m not alone. Even their free pens get a ribbing.
The best of breed tools have considerable strengths, of course, and it’s not fair to expect them to be all things to all men nor automate everything. But if the amount of bespoke modding by customers with common needs can be kept to a minimum that’s got to be good, right? There’s a lively discussion over on David’s post about ways to do just that through consistent schemas for government content, better interoperability, clearer client specification and even open sourcing a government-ready platform. So in that vein, what would a perfect gov CMS need to do?
I’ve started this list on uservoice of the stuff I’d like to see any platform capable of doing from the off. It’s a mix of crushed hopes of yesterday and starry-eyed dreams for tomorrow. (There’s prizes if you can tell them apart).
Feel free to chuck more ideas on there, vote them up or down, tell me why I’m wrong and what software can do it all already. I’ve learnt a lot from your comments on similar posts in the past.
Here’s my personal top five as a taster:
- Government-ready template pack
Preset vanilla templates based on COI usability wireframes, for common government content types, with standard fields, eGMS metadata and semantic markup. To contain: Minister’s profiles, speeches, statements, news stories, publications, consultations… (more) - Write and publish everything on the fly
Set up all the bits you need for your page (metadata, images, downloads, widgets) there and then, not in some other part of the CMS. And when you publish the page, publish all the things it contains too. Is that so much to ask? - Embeddable code snippets
Insert any kind of third party embed code (video sharing, maps, slide decks, documents, widgets and apps) or javascript or flash anywhere you want it to appear, without the CMS chewing it up. - Review schedules and alerts
Preset tools for reminding authors (not CMS users) to check content, and escalation options for when they don’t. Hook it up to analytics and SEO insight tools to give authors tough love about how well or badly their pages are performing… (more) - Quality assurance tools
Information for admins about contributors’ past performance (this user has had 40% of their pages rejected in the past). Diff tools, dip sampling, quality assurance checklists and scorecards built in. Automatic feedback to contributors when their pages are corrected. Promotion and demotion of user roles based on QA activity… (more)
See the full starter list of 35 ideas here and please do comment, vote and add your own.
The stakes are pretty high, if you ask me, with the reputations of individual digital teams and the profession as a whole at the mercy of what their chosen system will let them do. (“That cool thing you saw on that website you like? Sorry boss, we can’t do that with our CMS.”) Vendors should be mindful of the power they yield, for as long as they still yield it.
Image credit: zaveqna
Found/interesting: 28 Dec to 5 Feb
Look what I found interesting:
- Why I’m going dark for purdah – Steph explains why he won’t be blogging during the election period. (I won’t be writing about work stuff during that time either for the same reasons, but intend to resume blogging about other interests and this could be a good time to do it).
- Richard Sambrook: Big Thinker – on how journalism has changed in the last 35 years and where it’s going next
- Opening Times – via @alistairreid, all UK opning times in one place.
- The benefits of blogging – DFID’s Julia on the back story of their frontline bloggers.
- Uncorrected Evidence 219 – Matt Tee evidence to PAC on gov comms. My Twitter doc gets a brief mention.
- Radical shift in Government ICT will save £3.2 billion annually in public money – Get in!
- Slides from GovCamp: Making the Political Sell – Simple messages for digital workers in government about where to focus the lines of attack.
- UKGovCamp as the future – “I suspect we are moving from “Homebrew Computer Club” towards “MS-DOS 1.0″, and as our small world grows, there are a few fractures along which it could splinter…”
- UK Govcamp 2010 – Sessions – Write-ups galore from the recent UK govcamp.
- Apps On the Move – What Does .Gov.UK do Next? – Some pretty good app development ideas here.
- Minister wants departments merged – Northern Ireland Minister proposing equivalent to merger of BERR and DIUS to create BIS.
- Google Reader Lets You Subscribe to Any Page on the Web – that is, pages without RSS.
- OMG: brains can’t handle all our Facebook friends – Dunbar’s upper limit of 150 meaningful relationships is the same online.
- In The Eye Of The Storm: Can Government Do Beta? Direct.gov Travel News – A constructive critique of Directgov’s travel news app.
- Amplicate – Making Your Opinion Count – A brand monitoring tool with a black or white outlook. (Everything either rocks or sucks).
- Fingertips transcription services – Reliable, cheap transcription services.
Notes from the 3rd annual UK government unconference (#ukgc10)
This is just a quick one to send you over here, to the team BIS tumblog Alistair set up, where I liveblogged my notes from two sessions at Govcamp 2010 today (alongside posts from @alistairreid and @lesteph). Namely:
- Setting up a group for public sector web professionals – progress from Socitm and how to get involved.
- Digital campaigns in government – how they are planned, who owns them, what the challenges are.
It was a great day, and a packed schedule, in the awesome venue that is Google UK – lending just the right kind of innovative atmosphere.
Open data was a dominant theme this year, and I dipped in and out of several interesting discussions, not least of all Richard Stirling from the Cabinet Office talking about the launch of data.gov.uk, merely 2 days after it went live to huge acclaim.
Inevitably I missed (and am about to miss – there’s a few sessions to go as I post this and head home to prior engagements) loads of good stuff. I am depending on good write-ups from others – especially the sessions on what digital means for the future of press officers, personal blogging, and defending digital innovation in a climate of cuts. I’ll add links here as I find them.
Meanwhile the Twitter stream is still going strong.
Updates:
- Steph ‘the machine’ Gray has blogged about his and Anthony’s session on being brave in an atmosphere of cuts. Awesome.
- Check out Paul Clarke’s great photos of the day on Flickr
Updates II:
- Organiser supremo (and now Epic Visionary?) Dave Briggs has blogged his reflections and a load of links here, including a de-brief interview with himself and Jeremy Gould
- Sharon O’Dea has posted her reflections and notes of the Socitm web professionals session, which are far better than mine
- Kevin Campbell-Wright has blogged here including a few notes from the session on journalism
Updates III:
- Dave’s updating his list now, so I don’t have to. Go see uncle Briggsy.
The perfect page…
A lot of my focus at work lately has been about how we publish to the web – who’s doing it, with what tools, and to what standard.
While the boss is focusing on what goes up when and how to make it more engaging, I’m mainly working on three things:
- building the platform: merging two big government sites into one, as a shared service to merge many more
- building the people: making sure we’ve got an efficient and professional content management operation
- building the process: setting up governance to ensure quality and best value for the organisation and customer
Underpinning all three of these, I’ve been working in my spare time on a checklist of quality criteria for web pages. (You know me, I love a good document). Feel free to grab it in PDF or Excel if you’re interested in taking a look:
I’ve got my doubts about its practical application day to day, so I thought I’d share it here and get your feedback. It builds on work I did at my last place, owes a teensy bit to the much meatier Directgov equivalent, and has had some input from the guys in my team. But it’s also only a draft, was written outside work hours and is in no way an official publication from my employer, OK?
Here’s what I’m trying to achieve with this, if it flies:
- make it clear to everyone who creates or edits pages on the site what’s expected of them
- provide a basis for light-touch quality checking of their work
- bring a consistent and fair approach to giving feedback on skills and output
- show senior colleagues the breadth and importance of proper web content management
- help audit incoming content when sites are merged
So what say you? Useful or likely to be ignored? Too detailed or not detailed enough?
What’s on my iPhone? (Or: Appy new year)
(This is a lazier than usual post for a lazy New Year’s Day. Normal service will resume when the year is in full swing…)
I don’t know about you, but I can’t so much as glance at someone else’s iPhone without wanting to grab it and have a nose at what applications they’ve installed. So for any fellow members of Appaholics Anonymous who read this blog, here’s what’s cluttering up my iPhone* on the dawn of the new decade:
Social web apps
Tweetie 2 – the Twitter client to rule them all. Beats its major competitors (Tweetdeck, Twitterific) hands down on all fronts if you ask me. Only one tiny niggle: a bit too didactic on the etiquette of retweeting.- Boxcar – does the one thing Tweetie 2 doesn’t, and does it very well: sends you push notifications of Twitter replies and DMs. Alerts you about Facebook too if you want. (Nah)
- Facebook – of course, Facebook. Gotta have the Facebook. The app can be a bit clunky and hard to find your way around though (a good companion to the full site, then) …but it beats trying to use Safari.
- LinkedIn – I mostly use it to accept new connections and supplement my iPhone contacts, but you can do pretty much most things you can do with the full site.
- Touch BB – a PHPBB forum client for iPhone. I use this every day, hooked up to a private forum I run for some old uni friends.
- Wordpress – if you’ve got a WP blog, you need this app – it’s great for deleting spam comments while away from a computer, editing existing posts or drafts, or drafting (short) new ones.
- Huddle – to be honest, I’m yet to have much call to use this. But as a member of several Huddle communities, it’s bound to come in useful soon.
- Red Delicious – I use this app to access my Delicious bookmarks and a bookmarklet in Safari to add new ones. Am sure there are better ways of doing this, any recommendations?
- Skype – one of the first apps I installed and I’ve never used it. I’ve never been sure why I need Skype, but am prepared to be convinced and so I keep it installed in readiness for my VOiP epiphany.
- Audioboo - as per Skype, I’ve barely used this but can’t bring myself to delete it.
- Photoshop.com mobile – easy to use and elegant app, useful for cropping photos and applying basic effects.
- Flickr – for quick access to my own photos on Flickr and to search for others, e.g. to use on this blog.
- Shozu – a powerful media sharing app that works with Flickr, Facebook, Youtube, Twitter and more – and which I have barely begun to use. Keeping it to give it more of a trial run sometime.
Productivity apps
Things – my ‘to do’ list app of choice. Much simpler than Omnifocus, mush better looking than ToDo. Syncs nicely with the desktop version over Wi-Fi. Only wish there was a cloud equivalent too.- Evernote – for more substantial list making and occasionally taking photos of phone numbers on tradesmen’s vans.
- Quick Office - MS Word, Excel and that in your pocket.
- SimplemindX - An intuitive mind mapping tool.
- Pingdom – for checking server status of your websites.
News/content apps
Newsie / Byline / Mobile RSS – I’m running these three clients for Google Reader and am yet to settle on any one which does it all (sharing, starring, offline reading, tweeting, emailing, unsubscribing, recategorising…) Your advice welcome.- Independent / Guardian / Sky news / Thomson Reuters News Pro - I dip into one or more of these virtual ‘papes on my commute most days.
- Mashable - geek news on the move. I prefer using this sort of dedicated app to just using the RSS feed, but don’t ask me why!
- Instapaper – where saved webpages go to die, if I’m honest.
Travel and location apps
Mini A-Z / Tube Deluxe / London Bus - aka the Knowledge.- Directgov travel news – good work, fellas. Well worth checking before any long journey.
- AddLee.com – the best taxi firm in the world, in your pocket.
- The Trainline / National Rail - train times, bookings and live departure boards.
- Around me / ATM Hunter / Urbanspoon – pretty reliable for finding nearby banks, hotels, cafés, restaurants etc
- Fix my street – MySociety’s tool for complaining to the council about graffiti and potholes. Never used it yet but you never know.
- Google Earth – mainly for impressing old people. (Hello, dad!)
Music
Last.fm – personal radio and streaming music; my music discovery engine of choice.- Shazam – for identifying songs and buying them, and impressing old folk some more.
- In the Mood – for tweeting about what’s playing. Probably a bit annoying.
Telly & film
Sky+ – lets me schedule my TV recordings from anywhere. Utterly awesome.- Radio Times – because, although I wish there were more choice in the TV mag market, and in spite of it being utterly obsessed with Dr f**king Who, ‘RT Choice’ is probably the most reliable filter of decent quality telly around.
- Flixster – handy for seeing trailers of upcoming movies and keeping lists of stuff you’d like to see.
- Movie Genie - an IMDB client.
- [LoveFilm - doesn't exist yet, but I'm told it's coming. I love LoveFilm's online DVD rental service but an iPhone app for managing my rental list would make it so much better.]
Shopping
Red Laser - another one for impressing people, this fun app lets you scan the barcodes of almost anything and get price comparison results for buying it online.- Amazon / eBay UK – making it dangerously easy to spend my money.
- Ocado – yet to use this Waitrose online grocery shopping app, but if there was a Tesco or Morrissons equivalent I’d use it in a flash.
Reference
Yell.com / Dictionary.com / Wikipanion / iTranslate / All recipes UK – these do what they sound like they do, and get you there in fewer steps than firing up Safari.- Musée de Louvre – because it’s free and maybe I’ll be bored enough on a plane one day to improve myself wiv a bit of culcha.
Games
These are the keepers at the moment:
Jewel Quest / iBlast Moki / Fling / Puzzle Bobble - Great puzzle games I never tire of and may never delete.- Ravensword / Spider / Rolando 1 and 2 - Adventure and role player games.
- I Dig It Explorations / Robocalypse / The Settlers / Worms - Simulation and strategy type games.
- Fantastic Contraption / Crazy Machine / Crayon – Highly addictive physics games.
- Star Defense / Sentinel 2 / Tower Madness – Tower defense games.
- Speed Forge / 3d Rollercoaster Madness – Racing games.
- Scrabble / Hold’em / Table tennis / Arkanoid / Smart Go – Classic games.
Toddlertainment
Tried and tested on my two year old:
Birds UK – bird calls and songs of all common British birds. Teaching daddy a thing or two in the process.- Dora saves the Crystal Kingdom – and rides on a rainbow slide while she’s at it. And shouts a lot.
- Bubblewrap – mindless popping.
- Preschool Adventure - six activity games for toddlers.
- Balloonimals lite – inflate and pop balloon animals, without hiring a clown.
- Little Red Hen – the classic story, with animal noises.
- Pocketphonic – alphabet games
- Peekaboo Barn – animal noises
- iTot cards – great set of digital flash cards
Hmm, that’s a much longer list than it seems just from flicking through the screens on my phone.
And yet… with over 100,000 apps in the app store and counting I’m bound to be missing some gems. Personal recommendation counts for a lot against those odds, so I hope you’ve found my list useful and would really love to hear your suggestions too.
(H)appy new year and here’s to the next ten years of jaw-dropping advances in web and mobile technology. I’m rubbish at predictions but feel pretty confident in saying all this stuff will probably just look like Pong in comparison to what we’ll be using in 2020. (And my son will be better at using it than me).
*other smart phones are available. Hold your tongues, Android fans, I’m not an Apple fanboy.
Found/interesting: 9 Nov to 24 Dec
I haven’t done one of these bookmark posts in a while, and I’m some way off posting anything new here. So here’s a look at what I found interesting enough to bookmark recently.
- The state of the UK gov blogosphere – Great post by Dave Briggs.
- Why websites matter less and less – “Summary: Our audiences will increasingly find ways to use our web content that are more convenient than visiting our website. This won’t reflect well in our stats, but we shouldn’t fight it.”
- Rock Solid HTML Emails – Dead handy post about creating well crafted HTML emails that work in all clients (via @lesteph)
- Mockingbird | Wireframes on the fly – A nifty online wireframer (via @wilcallaghan)
- Contrast Analyser 2.2 – Free contrast checker for testing accessibility of your website colours.
- Millicent Pro – From the Audioboo people, a nifty tool for professional video (via @alistairreid)
- cardboard toys | kid-Eco toys – Very cool recycled cardboard play houses, castles, wigwams and so on – cheaper and more environmentally friendly than the plastic junk from Toys R Us.
- Run-Rabbit-Runs – Good source of chicken (and rabbit, if you must) houses and runs.
- bernetblog.ch » Blog Archiv » Twitter-Tipps: So macht man ein Konzept – britische Vorlage – Blmey, that’s me! Apparently the “no 1 blog in switz (tiny country) for media, pr, online comm, her translated to German”
- Mythbusters – Myths about the Civil Service. Busted.
- XEN Carousel « WordPress Plugins – Via Dave Briggs, this is a very nifty, simple rotating news/image carousel for WP.
- IPSV (Integrated Public Sector Vocabulary) Resources – A necessary evil.
- Classifications: Office for National Statistics – Statistical classifications and taxonomies, like occupation and sector.
- Can I have a new website? – Stephen Hale is blogging brilliantly so I don’t have to.
- More cynical sniping at Twitter costs – Ahem. I’m saying nothing.
How to read minds and influence people
Knowing what your customers are thinking is the first step towards making them happy. But how do you know what’s in their heads (without being Derren Brown)?
I’m some way closer to being able to read my website users’ minds than I was this time last week – thanks to two unrelated events which turned out (maybe supernaturally?) to be related after all.
The first was Gerry McGovern’s masterclass on web management. An inspiring, often amusing rallying call to public sector web managers to manage their sites properly: by identifying the top tasks users come to the site to do, and testing and re-testing those tasks continually to improve user satisfaction.
That’s a crude summary of a packed day’s course which has left a big impression on me. (If you get the chance, go). Among the many points which hit home were these:
- your website visitor is horribly impatient, even irascible, and 100% focused on a single task: find X or do Y
- in this mood, your website visitor is not going to think laterally – if they’re looking for ‘procurement’ and you’ve written ’suppliers’ they won’t even see the option is there
- using the right words in the right places is critical, so people can find the content in the first place (by searching and navigating) and understand it when they get there
- failing to get this right is almost worse than having not tried – an incomplete customer task is very bad PR*
- web managers (unlike other shopkeepers) are physically distant from their customers and more closely aligned with head office concerns and language – an imbalance which needs to be redressed proactively
(*Incidentally, writing this just reminded me of a visit to WHSmiths last Saturday – a non-virtual example of this customer service sin: chaotic, frustrating, and probably not long for this world).
At the second event, a meeting at Google, I heard about some incredibly useful tools for finding the right words which will help me put some of McGovern’s ideas into action. Most of these were new to me and might be to you too:
- The Wonder Wheel – explore a clickable mind map of the most popular related search terms from the results page of any Google search by clicking ‘Show options’ then ‘wonder wheel’. Great for a quick hunch-check or visual demonstration to your big cheese of how strongly one thing connects to another in the audience’s minds.
- Google Keyword Tool - type in a search term and see a long list of related searches and their relative popularity right now, or enter a URL to get rich keyword recommendations based on your site’s (or some other site’s) content. This does what the wonder wheel does plus a bit extra, in more depth and detail.
- Google Insights for Search - compare the relative popularity of search terms over time, correlate peaks and troughs to news events, and see suggestions for related popular search terms. Oh, and make funky embeddable real-time graphs like the one below.
- Google Ad Planner – enter any URL to see the demographics of that site’s user base, the things they most frequently search for on Google, and the other sites they visit based on all the data Google gathers from various sources. Wow. (And a bit Bwah-ha-ha).
- Insights for audiences and YouTube insights – eye-popping insights on video consumption and searches by different demographics, and (for logged in YouTube users only) amazingly useful graphs showing the levels of audience interest in any given video rising and falling as it plays, based on user behaviour while watching (pausing, rewinding, giving up and doing something less boring instead).
These tools are all free, enormously powerful and allow you to do seriously useful things beyond just buying up keywords for SEM. Like, just for starters:
- check why a particular page might not be performing as well as expected
- prove a point to a content author about the impact of organisation-centric language
- build a campaign (or write a better brief to a PR agency)
- identify sites your target audience is most likely to be using and place your ads there/send the digital engagement boys round (but less aggressively than that sounds, obviously).
Now shouldn’t you be crossing my palm with silver or something? I accept chocolate coins.
Hello, I'm Neil Williams. I'm a government web geek, a dad, a husband, a grower of veg, a keeper of hens and a lapsed comedy writer, roughly in that order. 
